User Experience (UX) & User Interface (UI)

• Helped the team in the early phases of the user-centered product design process to understand the user, business problems and establish the first hypotheses and assumptions.
• Took part in the value proposition generation, running different workshop sessions such as: stakeholder interview, brainstorming and data analysis (quantitative and qualitative).
• Was responsible for creating and proposing a product designer roadmap incorporating the Design Sprint methodology.

User Experience (UX)

• Conducted all phases of the user-centered product design process: building, prototyping, and evolving digital products from ideation to release.
• Improved the user experience across different apps (user flow and user journeys)
• Worked close to the Product Manager and Product Owners to plan and prioritize the backlogs and new features.

User Interface (UI)

• Was responsible for maintaining and updating the different guidelines and design system across the two apps.
• Took part in the creation of the white-label design system which will be reused across the different apps and new features.

At Elemental Concept, I had the opportunity to work on big, long and complex projects like Gift & Go (Amazon) as well as modern design apps and varied websites. This project's diversity has been very helpful in improving my UI skills, especially to be more precise in the small details and try different design styles. In addition, I had the chance to run Product Discovery and Business Development projects allowed me to go more in depth in the UX Research, trying different methods and feeling more comfortable working with them.

User Experience (UX)

• Helped define MVP and product features taking part in product discovery Braining storming and Gut test sections inside an Agile/Lean development environment.
• Took part in the UX research developing: UX audit, competitor analysis, user flow, journey map, personas, scenarios, storyboards and defining the information architecture in order to enhance functionality and identify and troubleshoot possible UX/UI problems.
• Was responsible for testing and generating reports to improve the UX in our projects using mostly Google Analytics and Full Story.

User Interface (UI)

• Designed sketches, low/high fidelity mock-ups and prototypes using Adobe XD.
• Was responsible for supervising the development of the code to ensure the developer team accuracy matches with my mock-ups. “1px more or less of padding makes differences”.
• Assisted the CEOs in the Business Development, designing quick mock-ups/prototypes and preparing stunning slide deck to show to potential client.
• Have developed and improved guideline documentation and branding, apart from using software like Zeplin/Adobe XD, to effectively communicate interaction and design ideas to the developer team.

Other

• Collaborated with the UX Design director in mentoring and guiding junior designers.
• Supported the dev team creating SASS/CSS/HTML.

User experience (UX)

• Have researched the target audience and user persona to create experience architecture, in order to articulate a clear user journey.
• Was responsible for design of A/B testing and multivariate analysis to improve conversion rate of website visitors and goals.
• Analyzed the website for customer ease of navigation and increased time on site and other ratios using Google Analytics.
• Analyzed, identified, and helped solve problems or enhanced features and functionalities on various websites and web applications.

User Interface (UI)

• apidly developed landing page mock-ups in low and high fidelity under high pressure. Apart from logos, promotional material, social media pages, banners, to keep consistent with client branding identity.
• Was responsible for the full redesign of the company’s website which has had excellent feedback from the high-managers and clients.

Email Marketing Design

• Designed and developed email creatives (newsletters) following responsible guidelines.
• Using external email service providers (Email on acid) to identify some potential delivery problems.

Graphic Design

• Designed website and landing pages mock-ups, logos, promotional material, social media pages, banners, to keep consistent with branding identity for our different clients.
• Photo retouching, color correction, website graphic optimization.

Other

• Produced reports used for establishing market projections, product analysis, and forecasting.

Front End

• Created and maintained the front-end standards document and oversaw production of Javascript, HTML and CSS.
• Designed new microsites, landing pages and templates.
• Created content and graphics for the cooperative websites and numerous third party websites.
• Created and maintained the front-end and content for e-commerce platforms (IRP e-commerce).

Email Marketing Design

• Designed and developed email creatives (newsletters) following responsible guidelines.
• Using external email service providers (Constant contact) to identify any possible delivery problems.

Graphic Design

• Redesigned and unified marketing materials and collateral that gave rise to a new product image and elevated the brand to a more elegant corporate feel.
• Produced custom signage and gift card holders used at annual marketing and sales events.
• Assisted in marketing and advertising design objectives (Logos/ Ads/ Banners/ Brochure/ Roll up/ Posters).
• Designed web pages, print collateral and email marketing templates used to create new corporate images for company relaunch.
• Designed a stand and exhibition for important international events.

Community Management

• Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google+ and Youtube and company branding..
• Expanded client communities and assisted in locating target audiences by proposing social media strategies.
• Increased brand awareness by 20% through the use of social media and helped maintain a presence on the web.
• Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.

Web Analytics

• Analyzed traffic and made necessary changes for a better user experience.
• Assisted in the monitoring and reporting on website traffic and performance.

Email Marketing

• Designed, coded (HTML/CSS) and integrated new emails (newsletters) for multiple clients’ such as: Apple, Microsoft, Acer, Toshiba, Vodafone…
• Created custom micro-sites including banners and others web's graphic elements.
• Built and implemented features and worked on solving bugs/performance issues.

Graphic Design

• Developed designs that clearly communicated the company's brand identity.
• Produced pre-press files for a variety of printing vendors.
• Designed ads, flyers, special sections, brochures, posters, logos and business cards for multiple publications (offline and online)
• Handled multiple projects, many with conflicting deadlines.

Finance Assistant

• Reported monthly expenses and revenues to the manager.
• Managed inventories in the warehouse in order to keep up with sales.
• Prepared presentations and spreadsheets used in upper management meetings.
• Created monthly Payroll reporting, used in the client billing process.
• Prepared scheduling documents, mailing lists, thank you letters and request for contribution mail packets.
• Maintained and balanced three checking accounts.

Internal Event Assistant

• Planned, organized, and executed large and small scale events.

Finance Assistant

• Performed a vast range of tasks from reconciliation of monthly bank statements, to processing payroll for +90 employees and taking care of their’ finance issues.

HR Assistant

• Generated and checked financial paperwork to correct pay issues for service members, completed new hire forms and entered employee data in the Human. Resources Information System. Processed payroll in time and attendance system and administered benefits to ensure accurate payment and classification for employees.

Assistant

• Maintained, created and analyzed customer database using CRM (Parrot), Access, Excel, assisted in the development of marketing offline projects (point-of-sale).